The Suntory Group is among the world's leading consumer packaged goods companies with an annual revenue of over $20 billion. Operating businesses in the Americas, Europe, and Asia, Suntory Group produces and distributes a uniquely diverse portfolio of beverages, premium spirits, beer and wine, and wellness products throughout the world.
They developed TheCocktailProject.com to be a leading source of recipes and how-to's for the curious consumer, and since cocktail search is the single biggest category of search behavior by consumers in regards to spirits, it has great potential to promote their brands.
CB/I conducted an extensive, detailed audit of the platform, identifying a number of technical issues holding back the site's performance, while also categorizing over 40,000 keywords to be used in optimizing content and meta-content. Most importantly, we reformatted their recipe pages by adding features like user ratings, and optimizing them for rich card display to enhance their positioning in search engine results pages.
Recipe Rich Cards
These improvements paid dividends, not only driving an increase in traffic, but also placing TheCocktailProject among Recipe Rich Cards in leading search categories.