SolarJoy is a lead-generation and trading company in New York for solar energy that gathers solar prospective customer data and supplies to major solar installation companies.

CB/I helped SolarJoy run Google Adwords lead-gen campaigns to generate solar leads at optimal CPA.

For solar lead generation campaigns, lead quality is extremely important, not just quantity. SolarJoy used a closed lead tracking system that did not sync with Google Adwords tracking, making it hard to get the real campaign conversion data and insights to optimize the campaign.

CB/I applied various campaign optimization activities for Solar Joy, and not only generated leads at low cost-per-lead, but also had very high lead quality with Google Ads. Our call success rate is 50% higher, and trial rate is 20% better than the Facebook ad channel. This result is 10x better than Email channels.