Miz Mooz

CB/I Achieved 24:1 ROAS for a Major Footwear Brand (+125% growth)

BACKSTORY

Miz Mooz is a premium footwear brand and retailer of premium footwear. They operate multiple branded eCommerce and retail sites, an Amazon sales channel, and multiple stores in New York City. Miz Mooz footwear is distributed in Nordstrom, Discount Shoe Warehouse (DSW), Walmart, Zappos, and many more.
 
Miz Mooz was challenged by erosion of sales from offline retail channels. They wanted to shift their growth strategy to go all-in to digital sales.
 
 

SOLUTIONS

CB/I completed the re-launch of two Magento Ecommerce sites, Miz-Mooz and AS98, within five weeks, only two days before Thanksgiving, enabling the brand’s “Black Friday” holiday sales.
 
Functionality:
 
✓ Develop full-feature Magento Ecommerce sites
✓ Integrate with VRP inventory management system
✓ Connect with Google Shopping & Amazon
✓ Support Ecommerce technical issues within 24 hours
 

 

RESULTS

Premium footwear brand Miz-Mooz: CB/I increased their ROAS from 10:1 to 24:1, sales YoY grew +70% and we helped them double their customer base in a year's time. 
 
Within a few months, CBI successfully increased ROAS by +125% (from 11:1 to 24:1). Their overall Conversion Rate Increased by +67%.
 
Return on ad spend (ROAS) more than doubled from 1193% to 2434% (24:1), with growth in each channel:
 

Shopping ads: 

  • CPC Decreased -52% from $0.52 to $0.28 per click
  • Conversion Rate increased from 2.83% to 4.77%

 

Search ads: 

  • CPC Decreased -32%, from $0.33 down to $0.23
  • ROAS Increased +107%, from 1480% to 2703%

 

Display Ads: 

  • CTR Increased +101%, from 0.76% to 1.31%
  • ROAS Increased +67%, from 813% to 1165%
 
 
Tactical Solutions Implemented: 
 
  • CB/I optimized their advanced product feed tactics to increase ad relevance
  • We applied smart bidding strategy to increase budget spending efficiency
  • Lower cpc with higher quality score and strong ad copy, creative and landing page optimization
  • Optimize eCommerce site indexing for effective Dynamic Search Ads (DSA)

 

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