Miz Mooz

CB/I Achieved 24:1 ROAS for a Major Footwear Brand (+125% growth)





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Miz Mooz is a premium footwear brand and retailer, operating multiple branded eCommerce and retail sites, an Amazon sales channel, and multiple stores in New York City. Their footwear is distributed in Nordstrom, Discount Shoe Warehouse (DSW), Walmart, Zappos, and many more.
Miz Mooz was challenged by erosion of sales from offline retail channels. They wanted to shift their growth strategy to go all-in to digital sales.


  • CB/I optimized their advanced product feed tactics to increase ad relevance
  • We applied smart bidding strategy to increase budget spending efficiency
  • Lowered CPC with higher quality score and stronger ad copy, creative, and landing page optimization
  • Optimized eCommerce site indexing for effective Dynamic Search Ads (DSA)


Within a few months, CBI successfully increased ROAS by +125% (from 11:1 to 24:1). Their overall Conversion Rate Increased by +67%.
Return on ad spend (ROAS) more than doubled from 1193% to 2434% (24:1), with growth in each channel:
  • Shopping ads
CPC Decreased -52% from $0.52 to $0.28 per click
Conversion Rate increased from 2.83% to 4.77%
  • Search ads
CPC Decreased -32%, from $0.33 down to $0.23
ROAS Increased +107%, from 1480% to 2703%
  • Display Ads
CTR Increased +101%, from 0.76% to 1.31%
ROAS Increased +67%, from 813% to 1165%


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CB/I Digital 401 Park Ave South, 10th floor New York, NY 10016 (646) 688-4899