Margaritaville

CB/I designed and built a new and effective website for the luxury hotel brand in under six weeks

BACKSTORY

Margaritaville Resorts Orlando is a luxury hospitality brand with over $1.5 billion in annual revenue.  Nearing completion of their newest property in Orlando, Florida, they needed a website that would reinforce their value, maintain the brand’s unique voice and work to sell their new premium condominiums.
 

SOLUTIONS

  • Build premium luxury hotel brand website in 6 weeks using CB/I's proprietary source code.
  • Along with more standard features and functionality, we also included an animated talking parrot to accompany users throughout visits to the site, maintaining the unique irreverance and playfulness of the brand.
  • Team: Designer, Developers, Tester, Business Analyst, PM

RESULTS

CB/I delivered their new website on-time:
 
  • New website generate thousands of pre-orders for rental and purchase within three weeks
  • Interactive & elegant design effects and animated talking parrot
 

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CB/I Digital 401 Park Ave South, 10th floor New York, NY 10016 (646) 688-4899