Lowbrow Customs

Lowbrow Customs is the #1 source of Motorcycle Parts & Accessories for the discerning enthusiast. They collaborated with CB/I on SEO performance maintenance during their eCommerce platform transition.

Launch site
Lowbrow Customs’ story

Lowbrow Customs, founded by Tyler Malinky in 2004, specializes in custom motorcycle parts and accessories for Chopper and Bobber motorcycles.

They recently decided to change their eCommerce platform from Magento to Shopify. However, the complexity involved when migrating sites between two platforms, such as navigating the big difference in URL structure, put their SEO performance at risk.

CB/I detailed all areas of the site that could be negatively impacted by switching platforms and provided the solutions to safeguard them from hurting their SEO.

“I am so happy that we engaged with CBI/Digital for SEO. I find that your team are detail oriented, great communicators, and very on top of issues. I am getting more from your team than I even expected, and it makes me a happy customer. My brother also exclaimed how happy he is with CB/I and that he thinks it is a good value.
I am not joking when I say it helps me sleep well at night! We are entering our busy season and sales are going quite well, and if not for all the attention and feedback from your team I would not be as comfortable with this Ecommerce website relaunch as I am”

Tyler Malinky - CEO
Lowbrow Customs
Incredible Organic Search
Traffic & Revenue Increase
+28%
Organic Search traffic
+156%
Revenue

Lowbrow Customs saw an incredible increase in organic search traffic & revenue after the platform transition.

Within 6 weeks of launching the site, organic search traffic grew nearly +28% YoY while transactions and revenue significantly increased by +156% YoY.

Thanks to this success, CB/I is now trusted with taking care of Lowbrow Customs’ organic search channel. We have delivered deep SWOT and marketing analyses, full SEO health audits, and holistic SEO strategies that support the long-term development of the website.

+28%
Organic Search traffic
+156%
Revenue
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