Law Trades

CB/I tripled organic traffic (+172%) for legal-on-demand platform in ten months.


LawTrades is a VC-backed legal-on-demand startup that aims to bring lower costs and greater flexibility to business legal services. They partnered with CB/I to grow search traffic and leads to the platform.


  • CB/I restructured and re-optimized the platform for both on-page SEO, UX and conversion, incorporating extensive keyword research, deep technical fixes and other advanced techniques
  • We created an ambitious content plan, directing LawTrades’ writers to create a steady stream of blogs (20+ pieces per week), which we edited and optimized, to cover all popular legal topics that users typically search for
  • Launch new content sections and ideas to highlight key services and legal templates that quickly gain high search rankings


  • The site tripled their organic traffic (+172%) in only 10 months



  • Achieved top search rankings for business-driven terms - ranked #1 for both “cryptocurrency lawyer”, #2 for “business contract attorney” - and increased search traffic by +172%.
  • SEO drove the most leads to the platform among all digital channels



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