CB/I helped Larson rejuvenate their Google AdWords strategy and launched their very first Facebook campaigns
Larson Jeweler, an established tungsten jewelry brand, had relied on Google AdWords to drive millions in online revenue for years, a strategy that had began to faulter. Larson hired CB/I to turnaround its declining revenue by optimizing AdWords and adding Facebook into their marketing mix.
Recovered Google ROAS in the first month
CB/I detected an unauthorized affiliate overbidding on Larson brand keywords, as well as the self-competing “exact” and “broad” ad groups, all of which pushed brand CPC up 3x and hurt ROAS of the highest performing Google brand campaigns. Fixing these issues helped bring down brand CPC to $0.18 and ROAS recovered quickly.