iVIVU

Integrated Digital marketing – A solid digital strategy for business growing

OVERVIEW

iVIVU, one of the biggest online hotel booking sites in South East Asia that offers booking services in 18,500 hotels in 71 countries, selected CB/I as their SEO and SEM agency to boost online traffic and online revenue.

CHALLENGES

iVIVU needs to compete with a giant rival in Asia: Agoda.com and other local online booking sites like Chudu24 and Booking.com. The market share for them has been defined; therefore, the goals of iVIVU.com to expand their marketing, increase their organic search traffic, and online revenue, was very hard to meet. 

SOLUTION & RESULTS

CB/I Digital set up a full-round SEO strategy for IVIVU to apply advanced on-page SEO, leverage quality content, social media channels, User Experience, and Conversion Optimization to increase organic rankings and traffic. We also expanded the market size by targeting new keyword sets for both inbound and outbound travel customers.

Especially, CB/I built a specific local SEO to help iVIVU.com to compete in the niche local market. The site’s performance and site content were optimized for all local keywords to attract the exact potential customers. We also created an effective link-earning strategy to consolidate the site’s position on search results.

iVIVU organic traffic & revenue

Besides providing professional Search Engine Optimization (SEO) for IVIVU, CB/I also supported iVIVU with its User Experience (UX) and fully integrated Paid media campaigns to improve the conversion rate and business performance. Having experience in optimizing for ROI, we helped iVIVU gain the lowest cost-per-acquisition and maximize the campaign results.

Our Paid media approach:

  • Use advanced Remarketing techniques to improve remarketing performance
  • Use better campaign targeting to increase conversion rate
 
Results:
  • A 40% decrease ofcost per click (CPC) in Remarketing Campaign
  • A 300% increase of click-through-rate (CTR) of client's Location Campaign
Before
 
ivivu before
 
After
 
iVIVU after

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