Fresh

CB/I restructured and re-optimized the platform for both on-page SEO, incorporating extensive keyword research, deep technical fixes, and other advanced techniques

LAUNCH WEBSITE

https://www.fresh.com/

+1-929-232-2848

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BACKSTORY

Fresh is a global  cosmetics brand headquartered in New York offering a full lifestyle line spanning skincare, lip care, bodycare, and fragrance in 16 countries.
 
In 2000, fresh partnered with the world’s leading luxury products group, Moët Hennessy Louis Vuitton (LVMH). The Group is comprised of a unique portfolio of over 70 prestigious brands including Louis Vuitton, Sephora, Dior, Benefit Cosmetics, Bulgari, and Veuve Clicquot.

SOLUTIONS

  • CB/I restructured and re-optimized the platform for both on-page SEO, incorporating extensive keyword research, deep technical fixes and other advanced techniques
  • We created an ambitious content plan, directing Fresh’ writers to create a steady stream of blogs, which we edited and optimized, to cover all popular topics about beauty that users typically search for
  • We performed extensive keyword research that was not only used in the creation of content, but also studied and analysed by both the product team and wider marketing team to incorporate the terms in their new campaigns and discern product trends online.
  • Launched new content sections and concepts to highlight key cosmetic templates that quickly gain high search rankings
 

RESULTS

FRESH of LVMH successfully relaunched global SEO for Ecommerce in 7 countries including US, UK, France, Korea, Singapore, Thailand, and Hong Kong. 
 

Request a Quote

+1-929-232-2848

REQUEST A QUOTE

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CB/I Digital 401 Park Ave South, 10th floor New York, NY 10016 (646) 688-4899