FPT Digital Retail Joint Stock Company (FPT Retail) was established in 2012 in Vietnam. A member of FPT Corporation, they owns two retail chains - FPT Shop and F.Studio By. FPT with a total of 500 stores across 63 provinces (as of April 2018).

FPT Shop achieved amazing growth in revenue and store expansion, however its online revenue had been stagnant year after year. Therefore, FPT Shop hired CB/I Digital to do an advanced SEO audit for its Ecommerce platform, to identify major issues and set strategies to boost organic sales in 2016.

CB/I Digital did a thorough SEO audit in 3 weeks for E-commerce site FPTShop.com.vn, revealing the on-page technical SEO issues, identify major keyword sets, current ranking performance, content and off-page SEO, and proposed ideas and plans to fix SEO problems and boost organic rankings, traffic and conversion.