Flower Explosion is a flower retailer that sources high quality fresh-cut flowers from South America and distributes to US and Canada markets. The website Flowerexplosion.com is built in the Magento platform.
For a flower online retailer, design aesthetics and emotional appeal are the most important. However, Flower Explosion had an outdated design that could not convert visitors into buyers. Besides, the site had very narrow keyword sets so it could not generate sales effectively from organic search.
CB/I created a redesigned layout that is more elegant, modern and user-friendly.
After doing a deep keyword research related to over 100 types of flowers that Flower Explosion is carrying, CB/I suggested an optimal new site structure to cover all important keyword sets. Our SEO work then continued with Meta content creation and advanced SEO on-page implementation. We also collaborated closely with the client’s content team in the content creation process in order to have better SEO optimized content and prepared for the re-launch.
Also, CB/I did front-end development, plus mobile layout deployment and added new e-commerce features to the website such as price changing on delivery dates, showing earliest date to deliver, etc.