Founded in 1898, First Citizens Bank is a full-service banking institution headquartered in Raleigh, N.C. With more than 550 branches in 19 states and more than 6,500 employees, it’s the country’s largest family-controlled bank.
Massive SEO Strategy
The CB/I team carried out thorough keyword research, and developed keyword targeting and content strategy for each line of business under First Citizens Retail, Business, Commercial and Wealth offerings such as: Personal Checking and Savings Accounts, Credit Cards, Home Ownership, Auto Loans, Educational Savings Accounts, IRA’s, Insurance (Property, Life, Automotive, and Umbrella) Business Checking and Savings Accounts, Business Credit & Financing, and Digital Banking.
We’re working with Conductor SEO platform, Yext for Local search, and with Skyword on SEO Content Marketing to implement our SEO strategy on the bank’s digital platform.
Structural and Technical Improvements
Our team is also focusing on technical improvements in site structure and structured data throughout the FCB platform to improve crawling and indexing, cleaning their sitemap issues to help increase indexing for local branch pages, optimizing URL structure, and providing a redirect strategy ahead of the development of a new website.