The Cocktail Project

Beam Suntory’s The Cocktail Project is a digital destination where every cocktail enthusiast can explore a curated collection of incredible cocktails and learn how to make them.


CB/I helped SEO become the dominant traffic source for The Cocktail Project, driving over 80% total traffic of the site.

Launch site
The Cocktail Project’s story

The Suntory Group is among the world's leading consumer packaged goods companies with annual revenue of over $20 billion. Operating businesses in the Americas, Europe, and Asia, Suntory Group produces and distributes a uniquely diverse portfolio of beverages, premium spirits, beer and wine, and wellness products throughout the world.

They developed to be a leading source of recipes and how-to's for the curious consumer, and since cocktail search is the single biggest category of search behavior by consumers in regards to spirits, it has great potential to promote their brands.

The Cocktail Project earns 80% traffic from SEO

CB/I conducted an extensive, detailed audit of the platform, identifying a number of technical issues holding back the site's performance, while also categorizing over 40,000 keywords to be used in optimizing content and meta-content. Most importantly, we reformatted their recipe pages by adding features like user ratings, and optimizing them for rich card display to enhance their positioning in search engine results pages.

Our deep focus on recipe rich card, featured snippets, and all forms of structured data created greater visibility as most organic traffic came from premium rich results beyond the top 10 search rankings.

These improvements paid dividends, not only driving an increase in traffic, but also placing TheCocktailProject among Recipe Rich Cards in leading search categories.

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