Fresh Cosmetics

FRESH, a subsidiary of LVMH, is an established brand in high-end beauty and skincare products. They hired CB/I for the global SEO launch in 7 countries.

Launch site
Fresh’s story

Fresh is a global beauty brand founded in 1991 that offers a full line of lifestyle products including skincare, bodycare, fragrance, haircare, and home. Fresh owns the eCommerce site that operates in US, UK, France, Canada, China, Korean, Thailand, etc.

They intended to make an international rollout of a new site & was facing the big problem of maintaining SEO traffic & rankings in every country. Fresh trusted in CB/I Digital & gave us a chance to help them in a very sensitive case.

“CB/I helped us kick off a successful international SEO relaunch in 7 countries in U.S., Europe and Asia - at the same time, start to finish. They are smart, responsive, technically savvy, and easy to work with. I would highly recommend CB/I to any company...and not just for SEO!”

Iakovos Hatzidimitriou - Associate Manager of Global E-commerce

A Powerful SEO Strategy Behind a Successful Launching

CB/I restructured and re-optimized the platform for on-page SEO, incorporating extensive keyword research, deep technical fixes and other advanced techniques that incorporated breadcrumbs and rich snippets, and improved their structured data. We also removed millions of duplicate pages, greatly increasing the ability for bots to index the site and bringing in more traffic.

Additionally, we also do extensive SEO research for product launches, identifying search terms as well as sought after benefits and features around each product category. The insights that come from this process are used not only to optimize product pages, but also to help to inform overall digital strategy and marketing communications.

We successfully relaunched global SEO for Ecommerce in 7 countries including US, UK, France, Korea, Singapore, Thailand, and Hong Kong.

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