At the time, FCB was routinely outranked by larger competitors in non-brand search and would expect to capture and convert more organic traffic. Many local branches weren’t indexed and their website was dated and unoptimized for SEO, greatly restricting their ability to grow.
CB/I has delivered a powerful SEO strategy that supports FCB's through a highly successful digital transformation. Today, FCB has enjoyed significant organic traffic growth and achieved top rankings for highly lucrative keywords including #1 position for "open free checking account" and #2 position for "digital banking", ahead of major institutions such as Chase, Wells Fargo, and Citigroup.
These efforts were also recognized with a Bronze Stevie from the American Business Awards for Marketing Campaign of the Year - Financial Products & Services, as well as a Finalist distinction in Search Engine Land Awards for Best Overall SEO Initiative - Enterprise.