They planned to relaunch new website layout & open new services. The CB/I team was hired to support them to keep rankings and build an optimal SEO strategy. We carried out thorough keyword research, and developed keyword targeting and content strategy for each line of business under First Citizens Retail, Business, Commercial and Wealth offerings.
We’re working with Conductor SEO platform, Yext for Local search, and with Skyword on SEO Content Marketing to implement our SEO strategy on the bank’s digital platform.