First Citizens Bank

First Citizens Bank (FCB) is one of the 20 largest banks in the country, with over 600 branches in 19 states and more than $100 billion in assets. It recently acquired CIT and Silicon Valley Bank, expanding its reach and services.

Launch site
First Citizens Bank’s story

At the time, FCB was routinely outranked by larger competitors in non-brand search and would expect to capture and convert more organic traffic. Many local branches weren’t indexed and their website was dated and unoptimized for SEO, greatly restricting their ability to grow.

CB/I has delivered a powerful SEO strategy that supports FCB's through a highly successful digital transformation. Today, FCB has enjoyed significant organic traffic growth and achieved top rankings for highly lucrative keywords including #1 position for "open free checking account" and #2 position for "digital banking", ahead of major institutions such as Chase, Wells Fargo, and Citigroup.

These efforts were also recognized with a Bronze Stevie from the American Business Awards for Marketing Campaign of the Year - Financial Products & Services, as well as a Finalist distinction in Search Engine Land Awards for Best Overall SEO Initiative - Enterprise.

“We’ve been every bit of delighted and impressed with you, your teams and the culture of your organization when working with you and your team on SEO and digital marketing.  As our team has become exposed to your responsiveness, professionalism, knowledge and general access, they have been blown away by the levels and degrees of quality you all bring to the table.  Your team continually makes our team better, and we seek to regularly reciprocate regarding our industry and specialties, building us both stronger.  What a testament to your team members and the environment you have created!”

Jason Tarter - Manager Digital Channels
First Citizens Bank
CB/I Digital 401 Park Ave South, 10th floor New York, NY 10016 (646) 688-4899