First Citizens Bank

First Citizens Bank, founded in 1898, is a full-service banking institution headquartered in Raleigh, N.C, with more than 550 branches in 19 states and more than 6,500 employees. They hired CB/I team to lead SEO strategy with partners like Conductor, Yext and Skyword.

Launch site
  • Services
  • SEO
First Citizens Bank’s story

They planned to relaunch new website layout & open new services. The CB/I team was hired to support them to keep rankings and build an optimal SEO strategy. We carried out thorough keyword research, and developed keyword targeting and content strategy for each line of business under First Citizens Retail, Business, Commercial and Wealth offerings.

We’re working with Conductor SEO platform, Yext for Local search, and with Skyword on SEO Content Marketing to implement our SEO strategy on the bank’s digital platform.

“We’ve been every bit of delighted and impressed with you, your teams and the culture of your organization when working with you and your team on SEO and digital marketing.  As our team has become exposed to your responsiveness, professionalism, knowledge and general access, they have been blown away by the levels and degrees of quality you all bring to the table.  Your team continually makes our team better, and we seek to regularly reciprocate regarding our industry and specialties, building us both stronger.  What a testament to your team members and the environment you have created!”

Jason Tarter - Manager Digital Channels
First Citizens Bank
CB/I Digital 401 Park Ave South, 10th floor New York, NY 10016 (646) 688-4899