Surged organic traffic, established brand identity.
AbiliTV.com is an information exchange online community of people having special needs, where members get and share valuable experiences and resources in their daily cares. CB/I helped AbiliTV develop a responsive web-based video channel & social network platform. CB/I also did initial SEO and improved site performance for AbiliTV.
AbiliTV aims to be a powerful social media network for the community of people having special needs. However, being a newbie, AbiliTV encountered tight competition from the competitors in the industry. AbiliTV needed to drastically promote their online marketing to get ranked in search results and carve a niche as a powerful resource that delivers the special needs community exactly what they need.
In late Jan, 2015, CB/I launched the Joomla AbiliTV website. The platform allows its members to share their stories and experiences, contribute to a resource database, connect to other members, and watch featured online video series. It also has an advanced function that is the instant message, chat online peer-to-peer, and chat group.
The most important content of AbiliTV is embedded videos, so CB/I focused on optimizing the video content, enhancing UX & design, and boosting the loading speed to over 90/100.
2 months after the launch, the site’s organic traffic surged quickly and the bounce rate reduced to only 38.27%.
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