Digital Marketing Blog

Collaboration In Adland Is No Longer An Option (It's A Must)

In the agency world, we often find ourselves working with other agencies on major client accounts, each handling a piece of the work. It is more and more..

By: Mike Le

5 tracking errors that mess up your analytics reports

Accurate digital tracking requires a mix of technical skills and business knowledge, and the two often don’t go together. Digital analytics starts..

By: Mike Le

A complete Local SEO guide for small businesses

A practical local SEO guide for business owners.  Have you ever used Google to find something nearby? Like searching for..

By: Mike Le

5 Mistakes That Can Kill Your Digital Analytics

With the latest advancements in data capturing and data processing technology, we have the ability to track the digital world and optimize our..

By: Mike Le - Kate Harrison

The Dark Side of Content Marketing

"Create awesome content." "Deliver value." "WOW your users." "Master the art of storytelling." "Users will..

By: Mike Le

Tough Clients Help Make Great Agencies

Having (some) tough clients can make you a better agency.  We agencies all dream of polite and understanding clients, who know what they want,..

By: Mike Le

Why Most Agencies Stay Away from ROI Metrics

Within today’s business culture, e-commerce is a way of life where many brands and retailers directly sell to their customers online...

By: Mike Le

How to detect high-risk PayPal Phishing Emails

Today I received this email from service@paypal.com with the subject: "Your PayPal account has been limited". It was marked with "High..

By: Mike Le